I had this urge to do a cut-up. I learnt about cut-ups decades ago. They were promoted by William Burroughs and his buddy Brion Gysin. The technique was sometimes used in their literature. Literally sentences are cut-up into words and then the words are reassembled so that the future is revealed through this alchemical process. The technique has been used in both art and literature, but most of all it is fun.
A few minutes ago I wrote down the slogans of Asda, Co-op, Morrisons, Sainsbury’s and Tesco. I then cut-up the sentences into a series of words which I reassembled in the hope that something would be revealed.
YOU-MAKE-EVERYONE- EVERYONE-OUR -GOOD -FOOD – EVERY- DAY – SPECIALIST- US – VALUES – FOR – SAVING – HELPS – MONEY – DIFFERENT – FOR – EVERY – LITTLE
If it has revealed something profound I cannot spot the insight, but I do like the concept.